Leave Online Marketing Out of The Picture – Try These Strategies Instead!
When it comes to growing your personal injury law firm, technology has made it possible to take an omni-channel approach to lead generation and marketing. However, far too many of today’s businesses focus their efforts strictly on internet marketing. And while online marketing offers a world of benefits like never before, it also contains some shortcomings and pitfalls that actually suggest the current trend isn’t all that it’s cracked up to be.
Growing your firm doesn’t have to take place strictly in the virtual digital sphere – instead, it can take place right in your office, out in your community, on TV, in print media, and so forth. Today, we’d like to take a look at three unconventional marketing strategies that you can use to grow your personal injury law firm organically.
Establish Your Own Foundation
Nothing can be more appealing to a community than to see their local businesses go out of their way to support a cause that really hits home. From there, you can choose a cause that matters to you and then name your foundation after your law firm. Not only will your community begin to recognize your brand name, but they’ll also be encouraged to see a local business go out of their way to make a difference.
Host Special Events
Again, we cannot overstate just how important it is to remain engaged with your local community. Hosting special events within your community is another way to connect with your potential audience on a deeper level than ever before by pushing aside your work and coming together to partake in a welcoming community event. From there, your community will recognize your brand, they’ll become familiar with who you are as a law firm, and they’ll have a chance to understand your values, which will strategically position you for lead generation in the future.
Write A Book or A Brochure
Share your knowledge, your experience, and your expertise in your area of personal injury law by writing a book, an eBook, or a brochure. With relatively little costs, you can easily publish one yourself and immediately distribute it throughout your contact list and throughout your community. Not only will you have a chance to demonstrate your knowledge and experience in personal injury law, but you’ll also have the opportunity to develop your voice.
When it comes to your prospective clients, they want to hear from a voice and a brand that they can trust. But they can’t get to know that brand without you! Writing a book or creating a brochure to help you market your business is a fantastic way to connect with your audience on a deeper level than ever before, so that they become familiar with your values as a law firm.
Give These Strategies A Shot
If you’re serious about expanding your lead generation and growing your personal injury law firm, we’d suggest that you give these three strategies a shot. Let’s give online marketing a rest to see just how powerful connecting with your local community can be.
Ready to try a winning strategy? Contact us for a 15-minute introduction and learn how our exclusive leads can help your firm grow.
