If you’re a personal injury attorney, then it should come as no surprise that you spend most of your time trying to generate leads. And once you generate enough leads, you then spend the rest of your time trying to convert them. Now, there are a number of ways in which law firms try to generate leads. However, there is one method that we love to recommend and in fact, we consider it to be the best advertising strategy for a law firm.
But before we get there, let’s ask this: do you often avoid paid advertising because you’re worried about the risk? Are you concerned that your advertising spend will simply increase as you continue to grow? Maybe you’re worried about a long-term commitment.
If you answered “yes” to any of the above, we have some great news. Pay-per-performance advertising eliminates the risk, gives you a fixed-cost, and never requires a long term commitment. Continue below to learn more.
What Is Pay-Per-Performance Advertising?
Pay-Per-Performance (PPP) Advertising is a form of internet marketing where the marketer receives a payment from an advertiser for each new lead generated through their online marketing efforts.
So, in this scenario, your law firm would be the advertiser. You’ve decided to partner with an marketing agency who is ready to help you draw more leads into your funnel. From there, you’re only responsible for paying for the number of leads that actually make it into your funnel, ultimately offering you a low-risk, high-reward type of scenario.
Sounds easy enough, right? Simply work with a marketing agency, ensure that they design and implement a strategy that targets your potential audience, and every time you receive a new lead, you make a payment.
What About The Benefits?
When it comes to the benefits of Pay-Per-Performance Advertising, you can rest assured knowing that things like hefty fees, high risks, and long-term commitments can get tossed right out of the window. If you’re a small or entrepreneurial law firm that is just getting started, PPP advertising is most assuredly your best ticket to growth.
Because there’s never a long-term commitment, you’re not tied into a marketing strategy with an outside agency that can cost you tons of money later. Instead, you simply pay for the leads that are generated for your firm. Essentially, this is a pay as you go experience where you’re only responsible for the cost of the leads.
What Do You Think?
Do you think PPP advertising is right for you? At Legal TV Leads we only charge for pre-qualified leads. Leads that are pre-screened by our expert intake team. We also guarantee your lead-to-case conversion rate – or you get more leads at no additional cost. That means you only pay for what works – that is pay-for-performance made easy for your firm.
Contact us to learn more.
