This is because most lead providers are actually middle men who buy leads, markup the cost and sell them as their own. There is an enormous amount of quality control that is missing when your lead provider is selling leads to your firm that they do not generate, nevermind the massive price increase that occurs. If you don’t think this is happening, think again, it happens more times than not and we know this because we are generating the leads. Ask your lead company if they generate all of the leads they sell and make them take the “Lead Pledge”.

How does this happen?

Many law firms buy their leads from multiple sources and most lead providers claim to provide exclusive high-quality leads…but simply are NOT? We know this because these companies are buying the leads from us and selling them to law firms across the country. There is a term called “Self Generation”, which says that you generate everything you sell.

What you ask?

Well, if your lead gen provider is buying leads from somewhere else, a few things are likely happening. Such as…
1. They probably aren’t exclusive to your firm.
2. They may not have been vetted or screened by an intake team (if vetted by anyone at all).
3. They may have aged out before you ever even got them.

Now, most lawyers do not have the resources to hire in-house marketing teams, so using lead generation companies makes sense, but ONLY if you are truly getting “Self-Generated” leads and the quality that you have been promised.

What can you do about it?

Ask them today. Will they pledge in writing the source, exclusivity, method of screening, and age of the leads they are selling to you? What is their guarantee? Are they living up to it?

If you are ready to work with a firm that manages 100% Self-Generated leads from a single lead source with lead exclusivity on live-transfer calls… then contact us today. We always have and always will pledge the highest quality leads with complete transparency.