How Attorneys Can Avoid High TV Ad Costs from the Presidential Election

As election day approaches, both presidential candidates are gearing up ad campaigns to get messages in front of undecided voters. In 2016, record numbers were spent on campaign advertising. This amount is anticipated to grow even higher in 2020.

In fact, political action committees alone are expected to spend $6.89 billion in 2020, a 63.3% increase over the previous election cycle.

With such a highly contested race, advertisers are putting a heightened focus on  targeting the right demographics. Much of each party’s budget will be spent on television and Facebook, with special emphasis on reaching older audiences. Political advertisers believe this demographic could be key to winning this year’s election.

eMarketer forecasting analyst Eric Haggstrom says, “Despite cord-cutting and declining viewership, TV still offers strong reach, particularly among older Americans who are likely to vote.”

eMarketer predicts $4.55 billion, or 66% of the political advertising budget, will go to TV advertising, with half of that amount spent on reaching voters at the state or local level. This increased demand for TV advertising could mean rising costs for the limited ad inventory available over local networks.

So, as an attorney, how can you still secure time on television and avoid rising costs?

Well, for starters, you must secure ad spots before the political action committees buy up the remaining inventory. This means taking action early and having a plan in place for the next few months.

You see, unlike political advertising that prioritizes winning elections, your goal must be to generate a return on your investment with high-quality leads. Legal TV Leads gives you this ability because you only pay when your TV advertising generates leads.

With traditional forms of TV advertising, you’re stuck paying inflated costs to get TV time and you’re not guaranteed leads. As such, you’re forced to take on considerable risk and a lofty investment just to get on channels such as ABC, CBS and NBC in your local market.

Even with the increased demand for TV advertising right now, we have no plans to change our approach. So if you need leads for your legal practice at a fraction of the cost of traditional TV advertising, reach out today and we’ll walk you through what’s available in your market.