In today’s world, you may hear that digital advertising is always the way to go. And in fact, industries, markets, and individual businesses throughout the world have adopted digital advertising as the new standard. However, did you ever have the notion that your digital advertising strategy could actually be contributing to your firm’s lead generation struggles? The chances are high that you probably haven’t – simply because digital advertising is recognized as the “must have” for any business or firm looking to generate leads.

And while we can be honest that the digital space provides reach, audience targeting, and an entryway into your lead and case funnel, there are several questionable aspects of digital advertising – especially when you work with a digital agency, that could potentially hinder your efforts.

Let’s break it down.

Digital Advertising and Lead Generation 

If already have or are looking to implement a digital advertising strategy, then you’re most likely going to go one of two routes. First is to seek out the assistance of a top-notch digital advertising agency to help you do it. Second, would be do-it-yourself online tools like Google Ads, remarketing and social media. In this article we are discussing more inline with digital agency results. With the agency route, not only will they help you design your strategy, but they’ll direct your content to the right people and the right places to potentially fill your funnel with leads. Then, they’ll show you advanced metrics that are supposed to “prove” to you just how many leads their services have generated – right?

That’s all well and good – until you ask yourself, “my digital agency claims that they’ve generated this amount of leads, but I’ve only been contacted by 10% of them. What’s going on here?” The fact of the matter is that many digital agencies inflate, fluff, and essentially stretch the truth about the amount of leads that they’ve generated for you.

And in fact, many attorneys have reported being flat out lied to from their digital agency because they simply don’t see the resulting traffic that their agency is reporting. Ultimately, where does this leave them? It leaves them in a hole of marketing spend that they will never come out of. And, most importantly it leaves them without the big cases their competitors are winning. 

You may need real leads, from real people. 

You see, in the online-lead sphere, it’s easy for digital agencies to inflate their traffic numbers, but with organic TV leads, with recorded calls, that go through stringent intake channels – it’s impossible.  Here at LegalTVLeads, we like to abide by tactics that garner realistic metrics. Our KPIs are simple 1. Calls 2. Leads 3. Cases. These are the ones that secure our clients more lucrative cases and are not just numbers on a marketing dashboard.

Our strategy involves pre-screened leads that come directly, live and in real-time from TV commercials. And better yet, we only sell each lead to one firm. When it comes to digital advertising, the leads generated by your digital agency aren’t yours alone – they’re still being vied for by many other firms out there and ultimately, only 10% or so make it through your funnel and sign as clients. But it doesn’t have to be that way. You see, when buy pre-screened, 1:1 leads from broadcast television commercials, you receive a call from a real person who is ready to enlist your representation, as their personal injury attorney right now.

You do have a choice 

Digital leads are attractive – they are often inexpensive and plentiful. But when you do the math and calculate the number of leads required; as well as the precious time and resources it takes to convert a small number of those leads, they become less and less attractive. With TV Leads, you can hear the call – it is real and tangible — there’s absolutely no bots, no automation, and no lies when it comes to TV advertising results. No smoke, no mirrors, no lies, and no fluff – just plain, organic, motivated leads who are ready to work with you. And, often before they have gone online and have become targets of online marketers that will sell and re-sell their data to you.

Let’s Get Started

If you’d like to get started, we encourage you to contact us today. We’d be happy to show you more about our services and our approach, so that you can see first-hand just how we plan to build your caseload.