It’s no secret that today’s law firms have to fight for every inch out there in the market – they know that along with their own firm and their own legal team of professional lawyers and attorneys, there will always be another firm and another team of professionals standing at the ready to claim the same level of service at a more affordable rate.

So, when it comes to your personal injury law firm, nothing can be more important than knowing just how to most effectively market your firm. With a world of options and opportunities available to you on the web, let’s take a look at the differences between SEO marketing and Adwords/Pay Per Click marketing.

It really comes down to the amount of time that you have to play with.

SEO Vs PPC/Adwords – Which Is Better?

As it turns out, deciding between each online marketing approach is really going to come down to your personal preferences, your goals, and your budget. With Adwords, or pay-per-click, all you have to do is specify a budget, create your advertisement, and pay for the clicks and leads that you actually generate on any given platform – whether this be through social media platforms like Facebook and Instagram or on search engines like Google and Yahoo.

On the other hand, SEO marketing, or search engine optimization marketing, requires a bit more of a tactical approach. Not only does it take time for you to conduct enough research to begin to understand the ways in which the content on your personal injury law firm website affect your rankings on search engines like Google and Yahoo, but it also takes search engines a long time to buy into your content before they begin to rank you higher.

At the end of the day, Adwords can help you score leads more quickly, while SEO will start slow, but has the potential to provide you with a significant lead generation funnel overtime – just as long as you strictly adhere to the SEO requirements of each individual search engine.

How Can I Choose The Right Marketing Approach?

As we mentioned earlier, it really comes down to your personal preferences, your goals, and your budget. If you have the manpower to build your website from the ground up, to write engaging and SEO-friendly content that search engines recognize as legitimate, if you build up enough click references to draw traffic into your site, and if you have the resources to pay for a user-experience like no other, then SEO could be a fantastic option.

Adwords, although a bit more less-involved than SEO, still requires some market savvy and a healthy budget to ensure that you make the most out of your spend. You see, there’s really no secret ingredient here – the only thing you can do is ensure that you understand the benefits and the risks that live within each approach, so that you can make the best informed decision for how to best market your personal injury law firm.