If you’re looking to grow your law firm, then you understand just how important it is to track every lead you bring in, right? Whether it is clicks or calls, you want to be sure that you’re tracking and recording this critical information, so that you can gain a better idea of where you should direct your marketing spend.

However, every digital marketer understands that when push comes to shove, the number of clicks doesn’t really matter – it’s the number of conversions. In other words, how many of those clicks turn into paying customers or clients. Now, with the advent of digital technology and the internet, you might be wondering why calls would matter when you can have an unlimited number of clicks through the internet?

As it turns out, there’s much more to it than that. Tracking your call conversions can actually drive revenue and help you grow your law firm even more effectively than before.

Did You Know That Calls Have Higher Conversion Rates?

It’s true. Most people who call a business end up making a purchase – or in the case of a law firm, choosing that specific firm for representation. As it turns out, research from MarketingSherpa and Hubspot report that in-person phone calls actually amount to conversions more than 12x as often as webpage forms and clicks do.

Integrating Mobile Technology

If you’ve already dedicated a significant number of advertising and marketing spend to TV ads, you can expand your reach by integrating mobile technology into your call conversions. Simply add a new “click to call” feature on your mobile and digital advertisements to ensure that your leads call you directly when they’re ready to learn more.

It’s All About Human To Human Communication

The intrinsic human to human communication that occurs during a phone call goes many steps beyond simply filling out a form on a web page. Don’t get us wrong – these are valuable, but when it comes to growing your law firm organically, nothing can be more effective than a phone call.

Once your lead gives you a call, you can begin to cultivate a relationship that can eventually lead into a conversion – and probably faster than if you were corresponding minutes, hours, or days apart after a web form was submitted. Through a call, you can begin to build that personal relationship with your new lead in real-time, while the conversation is unfolding. This type of transaction simply doesn’t occur without the ability to communicate.

So, Clicks Vs. Calls – Which One Wins?

In our book, calls always take the cake. Not only are they proven to convert leads more often than clicks but they also allow you to instantly build a relationship with your leads personally through real-time conversation. So, if you’re looking to grow your personal injury law firm, make sure you deploy an ad campaign to generate calls before seeking clicks.

If you’d like to learn more about our live-transfer phone calls personal injury leads, we encourage you to contact us today. We’d be happy to show you more about our services and why hundreds of law firms choose Legal TV Leads to grow their caseload.