For personal injury law firms, it’s no secret that lead-generation can be tricky. Not only does this make targeted advertising difficult, but it opens the door for different lead-generation strategies that could perhaps prove to be more useful, more beneficial, and more effective. Let’s take a look down below at the 5 best lead-generation strategies for personal injury law firms going into 2020.

#1 Referrals

When it comes down to it, any service business where you work with clients and build relationships should depend on referrals for a large percentage of their lead generation. Think about it; if you represent one client, the chances are high that they’ll refer you to a family member, a friend, a colleague, or someone they met at the grocery store to use you and your law firm as their primary representation.

#2 Reviews

It’s always important to not only read the reviews that your past clients have left you on the web, but to also ask your clients to leave them! You would be surprised how many law firms miss out on critical lead generation opportunities by ignoring reviews, neglecting to respond to negative reviews (if they exist), and by forgetting to implore their clients to write them.

#3 Pay-Per-Call Leads

Pay-Per-Call is one of the best forms of lead-generation there is. In fact, it’s one of our favorites due to the fact that it is the only one of these 5 strategies that you can easily scale. You simply begin working with a lead-generation agency who markets your firm and you only pay when they send you a qualified lead. When choosing a lead-generation company, make sure the leads that they provide are pre-screened, so they don’t waste your time and that they are exclusive and not sold to anyone else. You will find this to be a very effective and affordable way to generate cases.

#4 Blogs

You might be thinking that blogs are old school, but in reality, they’re entirely relevant – especially as it relates to service businesses. As a law firm, you’ve seen a lot – you’ve represented a wide range of clients, you’ve handled a varying degree of cases, and you’ve advocated for a number of different clients – share your experiences with a larger community. You never know, someone may read your blog, hear your experiences, and immediately contact you.

#5 Community Events

Last but not least, this one is often forgotten about by law firms. You’d be surprised to learn just how many clients you can represent just in your own community. By establishing your presence in your neighborhood, you can begin to cultivate relationships with members of your community, ultimately increasing the awareness of your firm and increasing word of mouth.

It’s Time To Hit 2020

The new year is right around the corner, so if you’re ready to grow your personal injury law firm in the new year, we recommend that you try some of these strategies for yourself. See which one works best for you, but be sure to give them all a chance to show you why they made our list!