The days of yellow page advertising and waiting for the phone to ring are over… and if you run a Personal Injury Law Firm no one understands that better than you do. Today’s successful law firms must be proactive and not just reactive when it comes to procuring more cases. This week we provide tips for your PI firm to not only survive, but to thrive. 

Today savvy, modern consumers are less susceptible to traditional sales pitches. This is because the amount of information available online allows them to quickly check up on products, services, reviews, pricing and competitors. It is just this fact however that may make your practices for signing more cases that much more important. 

Our tips for signing more cases include: 

1. Be the first in front of potential claimants 
2. Create a lasting, positive impression 
3. Be Responsive

Let’s look at each of these tips in detail. 

Be the first in front of potential claimants

• If your firm is relying solely on digital leads – either on your own or through a lead firm pay attention. By the time a potential lead searches online for help, they have been “cookied” and “pixeled” for targeting by multiple firms and lead brokers. You are competing for their case before you have even had a chance to interact with them. Their information may be sold not only to you, but up to 5+ other firms. Consider using Television to reach claimants first, or using lead brokers that only sell leads exclusively to one firm. 

Create a lasting, positive impression 

• Listen and be kind to everyone always. Remember every interaction matters. It is a step towards landing the cases you want. On the other hand, if it is not a case you want, people still have the power to leave reviews or return later in their lives when they do have a case or referral. If you treat someone with respect regardless of the validity of their case, you lower the risk of getting slammed online. 

Be Responsive

If you are handling your own intake and lead response then this is our most important tip. If you are not able to do these effectively, consider using a lead company that manages intake and provides exclusive, pre-screened case leads direct to you. 

• Respond to digital inquiries instantly. This takes technology and forethought. Within minutes of a lead entering your ecosystem you should be responding. If you are not, they are going to keep clicking around – which means they are shopping others, and they are being identified by digital lead providers and other firms. 

• Answer your phone! If you need to sign up an answering service, do so. When leads take the time to call in it is imperative that they feel heard and that they know they have started a series of actions that will lead to representation. If they feel heard the may just stop shopping and clicking around. Make sure your intake team or after hours answering service has a rock solid script that does just that. 

To be successful with these tips it takes effort, dedication and the best team members to find and sign the right personal injury clients. And, if you are ready to start signing cases instead of chasing them, consider Legal TV Leads. We reach potential claimants early through TV Commercials in your market. Our leads are pre-screened and exclusive. 

Contact us to get started.