Advertisers May Suffer ‘Political Crowd Out’ as 2016 Elections Near

Advice to Marketers: Get in Early or Maybe Just Sit Out September and October Taken from Unprecedented ad spending by a record number of White House hopefuls and other hot races has advertisers worried about "political crowd out" that results in a dearth of attractive TV time slots and a spike in rates. Big [...]

By | November 10th, 2015|Marketing|0 Comments

Report: For Every $3 Spent on Digital Ads, Fraud Takes $1

Some $18.5 Billion Will Be Lost To Ad Fraud In 2015 Taken from As digital spend continues to reach landmark highs -- it hit $27.5 billion for the first half of 2015 – so does ad fraud, which is now estimated to cost the industry about $18.5 billion annually, according to a report released [...]

By | November 10th, 2015|Marketing|0 Comments